To make it simple regarding websites there are no surprises what is website in the Ad Server platforms technology. As it name implies it is just simply website. Places everybody are visiting daily and place where ads are displayed.
These days when you visit website what will you also see in the most cases are different advertisements. Big banner at the top, video ad in the middle and even some text ads. And this brings us to the second important term in the world of Ad Servers.
Ad Zone
So what is actually Ad Zone?
Ad Zone is unique place where ad is displayed.
So if you take common website most probably on each of the pages you will see ad at the top of the page. Top of the page is header and it is the same header through out the whole website. So this you will identify as one Ad Zone. So no matter on how many pages ad is displayed basically it is just one same place.
So one way of thinking what is Ad zone is to think about unique place where ad is displayed.
But you can also think about ad zones from selling point of view. In this case Ad zone is place on your website which you can rent for real money. And those who rented this place will display they ads on the website. So somebody can e.g. pay you to display his own ads in the header. So header is the ad zone.
Mobile vs desktop
In the pre-mobile era there was no difference between mobile and desktop website. These days this is usually different. So while it is the same website zone is different. You can sell to one partner header on your desktop website and also header to another partner.
In this case you actually have two zones. Mobile header and desktop header.
Tree structure
If we put all these together then actually websites and zones create kind of tree structure. On the top of the structure is website and zones are leafs of such tree. Have a look on the screenshot from the Lite Ad Server platform.
As you can see in the picture above it is obvious that advertising website has 5 different Ad Zones.
Responsibility of ad servers is to display ads in the ad zones.
These days when you visit website what will you also see in the most cases are different advertisements. Big banner at the top, video ad in the middle and even some text ads. And this brings us to the second important term in the world of Ad Servers.
Ad Zone
So what is actually Ad Zone?
Ad Zone is unique place where ad is displayed.
So if you take common website most probably on each of the pages you will see ad at the top of the page. Top of the page is header and it is the same header through out the whole website. So this you will identify as one Ad Zone. So no matter on how many pages ad is displayed basically it is just one same place.
So one way of thinking what is Ad zone is to think about unique place where ad is displayed.
But you can also think about ad zones from selling point of view. In this case Ad zone is place on your website which you can rent for real money. And those who rented this place will display they ads on the website. So somebody can e.g. pay you to display his own ads in the header. So header is the ad zone.
Mobile vs desktop
In the pre-mobile era there was no difference between mobile and desktop website. These days this is usually different. So while it is the same website zone is different. You can sell to one partner header on your desktop website and also header to another partner.
In this case you actually have two zones. Mobile header and desktop header.
Tree structure
If we put all these together then actually websites and zones create kind of tree structure. On the top of the structure is website and zones are leafs of such tree. Have a look on the screenshot from the Lite Ad Server platform.
As you can see in the picture above it is obvious that advertising website has 5 different Ad Zones.
Responsibility of ad servers is to display ads in the ad zones.
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